Martindale.com Demonstrates its International Reach
Martindale-Hubbell has launched an interactive geographic analysis tool
to showcase the annual user traffic to martindale.com
Martindale-Hubbell has launched an
interactive geographic analysis tool
to showcase the annual user traffic to
martindale.com. Using a highly accurate
IP address analysis application,
Martindale-Hubbell is able to map
the geographic location of users of
martindale.com and then track where
those users are seeking information
on lawyers and law firms around the
world—this provides law firms and
lawyers with a guide to potential buying
trends in the international legal
market in an instant—in addition to
demonstrating martindale.com’s international
reach.
By aggregating this user traffic information
over a 12 month period
and presenting it in a dynamic ‘map’,
subscribing firms can clearly see the
international reach martindale.com
delivers outside the country in which
the law firm or lawyer is located.
The heat-map provides information
on two distinct types of enquiry:
1. Country View: An analysis of the
top countries responsible for lawyer
and law firm profile views on a
given country or jurisdictions and;
2. Enquiry View: This analysis uses the
country view data to display the
top countries responsible for profile
view enquires, and where those potential
buyers of legal services are
seeking legal assistance.
Both heat-map enquiry views enable
an enquirer to click on a particular
country for which there is further
country specific data available.
Countries with red shading (dark
red = heavy enquiry traffic levels and
those with light red = lower enquiry
traffic levels).
The data displayed is for the top 20
jurisdictions at martindale.com only.
If you would like more information
on these traffic heat-maps contact
your account manager or simply
email international2@martindale.com
stating “Traffic analysis” in the subject
line of your email.
Last updated -
23 April 09
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